Aaaaaaahhh Anthology of a Liar, performance, Marsèll, Milan, February 27th, 2015

Daniel González D.G. Clothes Project
Aaaaaaahhh Anthology of a Liar

Marsèll, Milan
27th February 2015 – 8.30pm to 11.00pm


‘Aaaaaaahhh Anthology of a Liar’ is a performance by artist Daniel González specifically intended for Marsèlleria – the permanent laboratory working on the contemporary created by Marsèll in Milan.
The performance is part of the D.G. Clothes Project, initiated in 2004, through which Daniel González explores the subject of rebellion through beauty’ beyond the concepts of fashion, trend, and trademark, acting on the relationship between the individual, his identity, and his outfit, as an airing of his personality. This results in unique pieces, wearable sculptures which speak of the person who wears them in an extremely intimate way.
Throughout the centuries, in the history of culture, beauty standards have imposed models and stereotypes of perfection on women, the aesthetic concept of dress being placed in direct relation to power and social adhesion. In modern society clothing is a means of identification. Few, however, are able to declare themselves, and find it easier and more immediate to communicate a sense of belonging within groups or social roles. Never has an aesthetic expression corresponded to the externalization of one’s own intimacy, that which always remains shrouded, hidden, simulated.
Based on this premise, the performance/catwalk ‘Aaaaaaahhh Anthology of a Liar’ creates a mise-en-scene that reconsiders the identity of women: the performers, inspired by the D.G. Clothes Project’s sculptures, express their deepest and most primordial emotions.
The unique pieces created by González seek to establish a more intimate and truthful relationship with those who wear them: not models, but subjects who overturn the falsified circles of signification ripened through centuries of culture, with the purpose of reclaiming their singular uniqueness.

Video shooting Alvin Mojetta; Photo report Talitha Dittfeld;
Press office Marsèll Tanya Doubleday Rudkin AZA PR & Communication
Marsèlleria permanent exhibition Maddalena Bonicelli;
Daniel González D.G. Clothes Project Elena Girelli