Portrait Fashion Factory, performance, Santo Spirito in Sassia, Rome, May 14, 2015

Daniel González D.G. Clothes Project
Portrait Fashion Factory
Complesso Monumentale Santo Spirito, Rome
Thursday May 14th, 2015 from 6pm to 9pm


The artist Daniel González invited the performers to experience the live creation of Wearable Sculptures during the performance Portrait Fashion Factory by D.G. Clothes Project at the Santo Spirito exhibition space on May 14th from 6pm to 9pm.

After a short interview about preferences and attitude, the artist created their own Portrait Dress out of  old clothes, such as t-shirt, pants, sweater, jacket or skirt. The performers walked down the red carpet wearing the unique Sculpture Dress representing themselves.

During the performance, the Daniel González D.G. Clothes Project premiered the brand-new “Cut-Up Sculpture Clothes Collection”.

Photo credits Gabriele Malaguti, Marcello Marziale

The Daniel González D.G. Clothes Project factory moved for one night to the breathtaking framework of the Santo Spirito in Sassia location, place created in the XV Cent. by Pope Sisto IV to welcome pilgrims in Rome. During the performance, the D.G. Clothes Project Factory produced Wearable Sculptures in unique pieces, “mixing shoes, t-shirt, objects, fabrics, accessories and different styles to create clothes that represents in a unique intimate way the person wearing them”.

Founded in 2004 by Daniel González, the D.G. Clothes Project develops a unique approach to fashion using materials, styles and forms with a visionary mash-up, adding an intrinsic conceptual value. Each creation is a unique piece, born within a thematic project or collection, following the imaginary of every single personality, like portraits do.

Photo credits Gabriele Malaguti

Part of these Wearable Sculptures were afterwards exhibited at the Valentina Bonomo Gallery during the solo show “Super Reality” opening on May 19th in via del Portico d’Ottavia 13 in Rome. The exhibition displayed a selection of latest artworks in hand-sewn sequins, such as the Banner Paintings or Flowerpot Scultpures, together with the hand-made collage in mylar as Wall Paintings or Ephemeral Architectures.

Press package / cartella stampa

Performance Credits: Cut-Up Wearable Sculpture Collection: Daniel González D.G. Clothes Project; D.G. Clothes Project Live Factory: LABCostume, Rome, Emiliano Sicuro, Coordinator, Karina Cornejo, Patrizia Morgia, Christian Spiti, Alessandra Vicini; D.G. Clothes Project Coordinator: Elena Girelli; Make-Up: M·A·C Cosmetics, Italia, Magnani Michele, Global senior artist, Barbara De Poli, Artist relations manager, Romina Ripepi, PR manager; Hair Stylist: Simona Rapagnani; Soundtrack DJ-set: Valeria Ventrella; Video Shooting: Alvin Mojetta & Aviocam, Rome; Photo Shooting: Gabriele Malaguti, Marcello Marziale, Valeria Giampietro; Models: Costanza Casaretti, Carlotta Centra, Beatrice Di Salvo, Carolina Lombardini, Costanza Maneschi, Arianna Michielan, Federica Ricciardi, Silvia Cavalsassi, Olimpia Testa, Ludovica Tommasini Degna; IED Assistants: Viola Capotosti, Alessandra D’Angelo, Stefano De Feo, Marcello Marziale, Ginevra Mazzoni, Ida Chiara Nicotera, Antonio Pellegrini, Chiara Piccone, Anna Raffaele, Gabriel Alejandro Torrecillas, Denise Vignola

Giubilarte srl, Borgo Santo Spirito, 2, Rome: Romano Ciarallo, Director, Valentina Ciarallo, Artistic director, Nicoletta Guglielmucci, Project manager

With the institutional support of Argentina Embassy in Italy, Rome

In collaboration with IED Management & Communication, Rome; Agenzia FUTURA; Aviocam; M·A·C Cosmetics, Italia; Angelina Home, Annapaola Lopresti, Rome