Focus on “TEST series: color”

Daniel González D.G. Clothes Project is glad to present a selection among the 500 unique pieces created for Ventura Projects. “TEST series” is a profound analysis of all creative processes, which are taking designers from ideas to their first scale projects and prototypes.

Daniel González approach to the commissioned project for Ventura Projects, started from a deep identity analysis of Ventura Projects mission: the interest into research and extreem design techniques, creative processes to the limit of technology developments and forstering young generations of designers in Europe. This has lead the artist to focus his attention to creative processes rather than on the final design works. In this gallery, Daniel González D.G. Clothes Project “TEST series” presents a series of color trials: colors are moulded and handle as material, rather than substance, over the cotton shopper canvas.

Ventura Projects design fair chose the biting fashion-art project Daniel González D.G.Clothes Project to reinvent a classic: the cotton shopper for its press packages during the 8th Edition Ventura Lambrate, Milan and the launch of Ventura Centrale.
Ventura Projects selected Daniel González D.G.Clothes Project for its distinctive character to go beyond the concepts of fashion, trend and trademark, and the ability to exploit a deep research on the relationship between identity and outfit as declination of personality.

Daniel González D.G. Clothes Project for Ventura Projects, “TEST series”
500 customized-cotton shoppers, unique pieces, 2017
available for registrered journalist at Ventura Projects press desk, April 4 – 9, 2017

Ventura Lambrate, 8th edition of Ventura Lambrate 2017
4-9 April 2017
Ventura Lambrate – General opening hours
10:00-20:00 Tuesday 4 April – Saturday 8 April
10:00-18:00 Sunday 9 April

Ventura Centrale, Via Ferrante Aporti 15, 20125, Milano, Italy
4-9 April 2017
Ventura Centrale – General opening hours
10:00-20:00 Tuesday 4 April – Saturday 8 April
10:00-18:00 Sunday 9 April

Press
Anoek Hagenaars, Organization In Design
ventura@organisationindesign.com / +31 302716311 / +31 648517367
http://www.venturaprojects.com

Daniel González D.G. Clothes Project
Elena Girelli, project manager
dgcp@daniel-gonzalez.com skype dgprojectstudio1
http://www.dg-clothesproject.com