in case you missed 500 one-off pieces for Milan Design Week

The fashion-art project Daniel González D.G. Clothes Project presented 500 unique pieces press packages for both Ventura Lambrate & Ventura Centrale design fair. 500 customized unique pieces which tell the story and identity of #VenturaProjects and its positioning in the research in the design field on an international level. “TEST series” is the concept exploited by the Argentine artist Daniel González over the canvas of 500 shopper bags. “TEST series” is a profound analysis of all creative processes, which are taking designers from ideas to their first scale projects and prototypes. It is an extreme customization make-over by #DanielGonzález D.G. Clothes Project

Ventura Projects design fair chose the biting fashion-art project Daniel González D.G.Clothes Project to reinvent a classic: the cotton shopper for its press packages during the 8th Edition Ventura Lambrate, Milan and the launch of Ventura Centrale.
Ventura Projects selected Daniel González D.G.Clothes Project for its distinctive character to go beyond the concepts of fashion, trend and trademark, and the ability to exploit a deep research on the relationship between identity and outfit as declination of personality.

Daniel González D.G. Clothes Project for Ventura Projects, “TEST series”
500 customized-cotton shoppers, unique pieces, 2017
Ventura Lambrate & Ventura Centrale, Fuorisalone, April 4 – 9, 2017

Daniel González D.G. Clothes Project
Elena Girelli, project manager skype dgprojectstudio1