Pop-Up Shop: Milano
via Ventura, 6, Milano-Lambrate
Inaugurazione mercoledì 11 aprile dalle 18 alle 21
fino al 28 aprile 2018

*il temporary shop potrebbe chiudere anticipatamente per esaurimento pezzi unici

(scroll down for English version)

Il progetto di arte-applicata-alla-moda, D.G.Clothes Project dell’artista argentino Daniel González, inaugura a Milano il primo temporary shop in via Ventura, 6, nel cuore del quartiere delle gallerie d’arte contemporanea di Lambrate.

Daniel González riceve nel 2017 il premio internazionale della Pollock-Krasner Foundation di New York, per la produzione di opere in paillettes ricamate a mano su tela. Nasce come stilista di moda negli anni ‘80 con il brand argentino Pisquit Sunwear e lo trasforma, nel 2004 a Berlino, nel Daniel González D.G.Clothes Project.

Il Project declina la sua ricerca artistica nella moda. Sconfinando tra le categorie e le convenzioni stilistiche, l’artista indaga i limiti tra il Sé e l’apparenza esteriore, producendo pezzi unici che sono al tempo stesso oggetto da indossare e opera da collezionare.
Attraverso questo brand, González realizza Sculture Indossabili mixando oggetti, abiti, scarpe, tessuti, accessori e stili, portando l’arte alla portata di tutti, nella dimensione quotidiana. Oltre i concetti di moda, tendenza e logo, reinventa, destruttura, rilegge e interpreta il mito dell’immagine femminile astraendosi da logiche di mercato, trend e sfilata.

Tra i 15 migliori brand di moda secondo DOMUS nel 2014, il Daniel González D.G.Clothes Project presenta le collezioni di pezzi unici con performance/sfilate in spazi legati all’arte contemporanea e al design, come gallerie, fiere, musei e festival. Negli anni ha esposto, tra i tanti, all’interno della Austin Fashion Week, Texas, 2017; Milano Design Week, Ventura Projects, 2017, 2015 & 2014; Galleria Valentina Bonomo, Roma, 2015; Santo Spirito in Sassia, Roma, 2015; Milano Fashion Week, Marsèll Showroom, 2015; Luminaria Festival, San Antonio, Texas, 2014; Diana Lowenstein Gallery, Miami, 2013; Studio La Città Gallery, Verona, 2013; Manifesta, 2008; Viafarini, Milan, 2006; México Arte Contemporaneo, Mexico City, 2006; Neuer Aachener Kunstverein, Aachen, Germania, 2005; Prague Biennale, 2005.

Il Daniel González D.G.Clothes Project è stato recensito da riviste e testate nazionali e internazionali come Corriere della Sera, SETTE, Il Tempo, La Repubblica, DAMn° Magazine, Harper’s Bazaar Russia, Ulisse, Ottagono, Arte, Miami New Times, D di Repubblica, La Prensa e portali web tra i quali Domusweb, Magazine 7, Exibart.com, Artribune.com, Wallstreet International Journal, Noovo Editions, StyleLushTV, Fuorisalone.it, Magazine Efesti Turchia, Observator 13 TV <Romania, Milano Arte Expo, Juliet Art Magazine, Espoarte, Artifakt Polonia, Artslife, Gode Save Design, Huffingtonpost Italia, SoflaNights, Stile.it, Virtual Shoe Museum e GQ Italia.

Il Daniel González D.G.Clothes Project include ora scarpe, borse, shopper, abiti, t-shirt e accessori in pezzi unici, da collezionare e da indossare, disponibili online o presso gli showroom in Verona e Chelsea, New York.

Orari di apertura
Inaugurazione mercoledì 11 aprile dalle 18 alle 21, entrata libera
Settimana MIART dal 12 al 14 aprile 2018: dalle 12 alle 19,30, entrata libera
Settimana Fuorisalone dal 17 al 21 aprile, dalle 15 alle 19,30, entrata libera
Settimana dal 24 al 28 aprile dalle 12 alle 19,30, entrata libera *salvo chiusura anticipata per esaurimento pezzi unici
A tutti gli iscritti su Eventbrite, un pezzo unico in regalo Iscrizioni qui

Contatti tel: +39 349 0996114 email: dgcp@daniel-gonzalez.com
Online shop: http://dgclothesproject.bigcartel.com/

Foto credits Valentina Cavalli & Menelaos Gkotsopoulos

Pop-Up Shop: Milan | via Ventura, 6, Milan-Lambrate
Opening reception Wednesday April 11th, 6pm-9pm
Till April 28th, 2018 *the shop might close before this date in the event of unique pieces sell-out

The artist-run fashion project, D.G.Clothes Project by Argentinean artist Daniel González, opens its first temporary shop in via Ventura, 6, in the heart of the contemporary art neighbourhood Lambrate.
Daniel González receives the Pollock-Krasner Foundation grant in 2017 for the production of embroidered artworks with sequins on canvas. Fashion designer first in the 80s in Argentina with the appealing Pisquit Sunwear brand, he moves then to Berlin and in 2004 establishes the Daniel González D.G.Clothes Project. The Project is the natural development of González’s research applied to fashion and apparel in general. Across categories and style rules, the artist investigates the limits between the Self and the outward look and produces unique pieces as collectible and at the same time wearable artworks.
With this brand, González creates Wearable Sculptures by mixing objects, clothes, shoes, fabrics, accessories and a variety of styles to deliver art to common people in everyday life. Beyond the discourse around fashion, trends and logo, González re-invents, de-construct, re-writes and conceives femininity out of market rules and runway shows deadlines.
Ranked among fifth teen best fashion projects in 2004 by DOMUS magazine, Daniel González D.G.Clothes Project presents its unique collections with performances in art-& design-related locations such as galleries, fairs, museums and festivals. Throughout more than 10 yrs. activity, the Project exhibited in Austin Fashion Week, Texas, 2017; Milano Design Week, Ventura Projects, 2017, 2015 & 2014; Galleria Valentina Bonomo, Rome, 2015; Santo Spirito in Sassia, Rome, 2015; Milano Fashion Week, Marsèll Showroom, 2015; Luminaria Festival, San Antonio, Texas, 2014; Diana Lowenstein Gallery, Miami, 2013; Studio La Città Gallery, Verona, 2013; Manifesta, 2008; Viafarini, Milan, 2006; México Arte Contemporaneo art fair, Mexico City, 2006; Neuer Aachener Kunstverein, Aachen, Germany, 2005; Prague Biennale, 2005.
The D.G.Clothes Project featured in renown international magazines and newspapers, among the others DAMn° Magazine, Harper’s Bazaar Russia, Miami New Times, La Prensa, Corriere della Sera, SETTE, Il Tempo, La Repubblica, Ulisse, Ottagono, Arte, D di Repubblica, and in online magazines, such as Domusweb, Wallstreet International Journal, Noovo Editions, StyleLushTV, Magazine Efesti Turkey, Observator 13 TV Rumania, Artifakt Poland, SoflaNights, Virtual Shoe Museum, Magazine 7, Exibart.com, Artribune.com, Fuorisalone.it, Milano Arte Expo, Juliet Art Magazine, Espoarte, Artslife, God Save Design, Huffingtonpost Italia, Stile.it and GQ Italia.
The Daniel González D.G.Clothes Project now includes Sculpture Shoes, bags, clothes, t-shirts and accessories in unique pieces, to collect and ready-to-wear, available online and in our showrooms in Verona (Italy) and in Chelsea, New York City.

Opening hours
Opening reception Wednesday April 11th, 6pm-9pm, free entrance
MIART Milan Art Fair week from April 12th to 14th, 12pm – 7.30pm free entrance
Fuorisalone Milan Design Week from April 17th to 21st April, 3pm – 7.3pm free entrance
April 24th – 28th from 12pm – 7.3pm *the shop might close before this final week in the event of unique pieces sell-out
Register now on Eventbrite, there’s a unique piece ready-to-collect for you FILL-IN THE FORM HERE

Info ph: +39 349 0996114 email: dgcp@daniel-gonzalez.com website: https://dg-clothesproject.com/
Online shop: http://dgclothesproject.bigcartel.com/
Check out our performance videos here